You're totally right, which is why I said ONTD would never move. I'm really involved in SPN fandom and I know we have zero pull with LJ. I want to move my little corner of fandom over to LJ, but we already had to move once, and it cut our numbers in half, so we really can't afford to move to DW. Yet.

I'm pretty sure this "reinvention" of LJ is gonna fail. They're driving away their good userbase and they're not gonna get more if they try to compete with those other massive social networking platforms.